Planet Fitness takes huge hit in membership and stock value
Topic: Political Correctness
Source: Law Enforcement Today
......amid transgenders in locker room controversies. In terms of policies, Planet Fitness has a rule allowing members to use the locker room corresponding to their self-identified gender. While this policy is meant to be "inclusive," it has sparked controversy and discomfort among some members. A notable incident involved a woman whose membership was revoked after she took a photograph of a person who identified as a different gender in the women's locker room. This event gained widespread attention and led to calls for boycotts. Grondahl shared his disapproval of the policies and responses in recent weeks, emphasizing his concern for the company's direction. Financially, Planet Fitness has experienced a significant decline in its stock value amid these controversies. According to reports, the company lost $400 million in value within a week.